My Story

Hi, I’m Aimee, a Product Designer based in the SF Bay Area. I bring 2+ years of experience in digital product design, paired with 8+ years of financial service expertise across underwriting and client-facing roles.

Before moving into design, I led group underwriting at Sun Life and helped companies provide life and health benefits for their employees. I spearheaded multiple workflow automation initiatives that focused on internal tools to improve efficiency and quality of work. These experiences honed my ability to dig into root causes and collaborate cross-functionally to solve complex business challenges.

If user touchpoints are becoming digital-first in financial services, who's going to define their experiences? This recurring thought drove my pivot into user experience design, where I now work to get closer to the end users and create research-backed experiences that feel both elegant and intuitive.

I thrive at the intersection of design and strategy. Now, I'm also sharpening my coding literacy so I can take ideas from how it looks, feels, and works to how it's actually built.

Path to UX

My design career journey and key milestones.

Higher Education

Master’s in User Experience Design

Completed my Master’s degree at MICA with a 4.0 GPA. For my capstone project, I designed an AI-powered travel planner, blending UX strategy with intelligent personalization.

Practicing UX

Real World Problem-Solving

Led end-to-end UX design at Equity Forge, a B2B platform focusing on talent management solutions for startups.

Drove design decisions through UX research at FUNetix ESL, an English learning app for ESL students.

Improved UI/UX at DemocracyLab for volunteers and non-profit leaders.

Career Pivot

Google UX Design Certificate

Google UX Design Certificate

Took the first official step into UX by completing Google’s UX Professional certificate. Learned foundations in UX research, accessibility, and prototyping to fuel a transition from financial service to design.

Strategic Leadership

Driving Operational Excellence

Driving Operational Excellence

Cultivated and manged a high-performing team of 14, optimized backlog planning strategies and enhanced service turnaround time by 18%.

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Early Seed

Process Automation

Process Automation

Led the design and implementation of an internal pricing automation tool, leading to a 200+ hours savings per year across 4 regional underwriting teams. This project sparked my interest in digital experience design so I can create better tools for financial service professionals.

How I Solve Problems Through Design

Understand the Problem

I uncover root causes through research to ensure we’re solving the right problem.

Understand the Problem

I uncover root causes through research to ensure we’re solving the right problem.

Understand the Problem

I uncover root causes through research to ensure we’re solving the right problem.

Design with Purpose

From sketches to polished interfaces, I design intuitive, accessible experiences for every need.

Design with Purpose

From sketches to polished interfaces, I design intuitive, accessible experiences for every need.

Design with Purpose

From sketches to polished interfaces, I design intuitive, accessible experiences for every need.

Validate and Align

I engage users and cross-functional teams early to turn feedback into clear, improved designs.

Validate and Align

I engage users and cross-functional teams early to turn feedback into clear, improved designs.

Validate and Align

I engage users and cross-functional teams early to turn feedback into clear, improved designs.

Deliver and Scale

I hand off designs with clarity, build scalable design systems, and continuously iterate through data.

Deliver and Scale

I hand off designs with clarity, build scalable design systems, and continuously iterate through data.

Deliver and Scale

I hand off designs with clarity, build scalable design systems, and continuously iterate through data.

Let’s Build Better Experiences

Looking for a product designer? Let’s talk.

Contact Me

Let’s Build Better Experiences

Looking for a product designer? Let’s talk.

Contact Me

Let’s Build Better Experiences

Looking for a product designer? Let’s talk.

Contact Me