Driving product decisions through a UX lens

Driving product decisions through a UX lens

My mission?
To champion user needs and build products that simplify how things work.

My mission?
To champion user needs and build products that simplify how things work.

UX/UI Design

Research

Project Management

Communication

Leadership

I'm Aimee, a Product Designer based in SF Bay Area

I'm Aimee, a Product Designer based in SF Bay Area

Before stepping into tech, I spent 8 years in the financial services sector in Toronto, Canada, where I led digital transformation projects that improved workflow efficiency and empowered teams to achieve faster turnaround times. These experiences taught me to listen deeply and think cross-functionally when solving real business problems.

Before stepping into tech, I spent 8 years in the financial services sector in Toronto, Canada, where I led digital transformation projects that improved workflow efficiency and empowered teams to achieve faster turnaround times. These experiences taught me to listen deeply and think cross-functionally when solving real business problems.

In recent years, I've transitioned into user experience design to get closer to my customers and create intuitive digital experiences every user. Now, I bring together human-centered design and product thinking to uncover user pain points, align them with business goals, and deliver scalable, impactful outcomes.

In recent years, I've transitioned into user experience design to get closer to my customers and create intuitive digital experiences every user. Now, I bring together human-centered design and product thinking to uncover user pain points, align them with business goals, and deliver scalable, impactful outcomes.

Want to chat design, product, or cool side projects?
Let’s connect!

Want to chat design, product, or cool side projects?
Let’s connect!

My Values

  • Ownership mindset

    Empowered to make decisions and take responsibility for outcomes.

  • User advocate

    Understanding and prioritizing user needs to create solutions that provide real value.

  • Innovate boldly

    Continuously seeking new technologies to push product boundaries and increase productivity.

  • Team synergy

    Fostering open communication and teamwork to achieve holistic product solutions.

  • Dream big

    Set ambitious but well-defined goals, stay focused, and pursue excellence in every project I own.

  • Grow resilience

    Embrace challenges with resilience and navigate ambiguity with data-informed decisions.

  • Stay humble

    Always open to constructive feedback, new perspectives, and stay hungry for new knowledge.

  • Empower people

    Foster empowerment through mentoring, knowledge sharing, and collaboration.

My Values

  • Ownership mindset

    Empowered to make decisions and take responsibility for outcomes.

  • User advocate

    Understanding and prioritizing user needs to create solutions that provide real value.

  • Innovate boldly

    Continuously seeking new technologies to push product boundaries and increase productivity.

  • Team synergy

    Fostering open communication and teamwork to achieve holistic product solutions.

  • Dream big

    Set ambitious but well-defined goals, stay focused, and pursue excellence in every project I own.

  • Grow resilience

    Embrace challenges with resilience and navigate ambiguity with data-informed decisions.

  • Stay humble

    Always open to constructive feedback, new perspectives, and stay hungry for new knowledge.

  • Empower people

    Foster empowerment through mentoring, knowledge sharing, and collaboration.

My Values

  • Ownership mindset

    Empowered to make decisions and take responsibility for outcomes.

  • User advocate

    Understanding and prioritizing user needs to create solutions that provide real value.

  • Innovate boldly

    Continuously seeking new technologies to push product boundaries and increase productivity.

  • Team synergy

    Fostering open communication and teamwork to achieve holistic product solutions.

  • Dream big

    Set ambitious but well-defined goals, stay focused, and pursue excellence in every project I own.

  • Grow resilience

    Embrace challenges with resilience and navigate ambiguity with data-informed decisions.

  • Stay humble

    Always open to constructive feedback, new perspectives, and stay hungry for new knowledge.

  • Empower people

    Foster empowerment through mentoring, knowledge sharing, and collaboration.

Testimonials

What's it like to work with Aimee.

Mark Frischmuth

Founder @ Equity Forge

As our founding designer, Aimee has been an exceptional contributor to our startup team at Equity Forge. She has developed a deep understanding of our stakeholders, and consistently leverages user research and team feedback to deliver intuitive designs that simplify the complex interactions our platform supports. She has played a key role in shaping our product vision and built a design foundation that’s positioned to scale with us as we grow. Thoughtful, proactive, accountable, and collaborative, Aimee balances user needs with business requirements effectively. She would be an invaluable asset to any early-stage team.

David Razighi

Team Member @ Sun Life

Aimee was a thoughtful mentor who took the time to coach me through challenges and help me grow both technically and professionally. As my manager, she created an environment where I felt safe asking questions, taking initiative, and learning through experience.

Nat Jayaraman

Manager @ Sun Life

Aimee consistently exceeded expectations and played a key role in helping our team meet critical financial goals. She brings dedication, initiative, and accountability to everything she does. Her attention to detail, ownership mindset, and proactive approach to problem-solving left a lasting impact on both workflow improvements and client relationships.

Alissa Stone

Account Executive @ Sun Life

Working with Aimee was one of the highlights of my time at Sun Life. We collaborated closely across client accounts, and I was always impressed by her ability to clearly communicate complex ideas in a way that made sense to my clients. Aimee had a strong ability to see the bigger picture while balancing portfolio risk, and her creative problem-solving consistently led to smarter, more client-centric decisions. She was a true collaborator and I’d gladly work with again.

Santosh Subramanyam 

Professor @ MICA

Aimee was one of my standout graduate students at MICA. She's enterprising, passionate, and deeply committed to creating thoughtful, user-centered products and experiences. She brought a strong system thinking mindset to her work and consistently demonstrated the ability to translate feedback into clear, actionable product decisions. With a solid foundation in design thinking and product strategy, Aimee showed great leadership in guiding her team through complex projects.

FAQs

Commonly asked questions about Aimee, answered.

Why did you pursue a career in UX?

My desire to pivot to a career in UX stems from my experiences as a project leader and a direct beneficiary of digital transformation during my time at Sun Life Financial. Witnessing the positive impacts of digital transformation on operational processes, I developed a strong desire to be the creator of these experiences.

What do you like about your job?

I love working with people, and making things for people. I've enjoyed working with users to understand their pain points and figure out how we can design solutions to make their lives easier.

What is your personality type?

I am a go-getter and I feel fullfilled when I turn ideas into reality. I am a good listener and sensative to the emotions of those around me. I value collaboration and thrive in environments where teamwork is encouraged, however I find my highest productivity when working independently.

What is your biggest hobby right now?

I'm addicted to pickleball. I typically spend around 12 hours a week on the court. It’s a great way to stay active, competitive, and connected with others.

Do you have any pets?

We had a cream-colored French Bulldog named Dobby. He was with us for six wonderful years and taught me to be kind, patient, and resilient to the challenges we face in life. Sadly, Dobby passed away last year due to disease, but his memory continues to warm our hearts every day.

What's your most adventurous experience?

We went on a month-long RV trip and drove across half of the country during the pandemic. From cities to deserts and national parks, our journey was an unforgettable adventure. Throughout this trip, we met people from different parts of the country and exchanged life stories.

Contact

© Aimee Jin. 2025

© Aimee Jin. 2025

© Aimee Jin. 2025